Sudbury’s newest pottery store hopes to redefine cannabis retail

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A new cannabis retailer that stands out as Canada’s premier “premium lifestyle brand†has set up shop on Long Lake Road in Sudbury.

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FIKA, whose flagship store is located in Toronto’s Distillery District, hopes to redefine the cannabis retail experience for its customers by taking the guesswork out of shopping.

The brand said in a statement that it has chosen to do away with “overwhelming menu boards” in addition to incorporating “organized and eye-catching displays that take the confusion out of cannabis packaging” in all of its locations.

The result is a “more navigable shopping experience,” the statement said.

“We see the Sudbury market as a huge opportunity to develop the FIKA philosophy and redefine cannabis retail,†said Christopher Kane, COO of FIKA, which was founded in 2020.

“The stigma of cannabis has unfortunately created an uphill battle for many retailers to get their preferred locations. FIKA’s Authentic Approach FIKA’s Authentic Approach has given owners the confidence to start incorporating cannabis retail into the best assets of their portfolios.

Often translated from Swedish to English as’ a coffee break and a treat, ‘FIKA as both a word and a mantra seeks to promote a mindset that encourages consumers to’ take a break and enjoy beauty. daily life â€.

The store layout and aesthetics are designed in the hope of reflecting these positive feelings.

Offering deep woods and earthy tones, the store’s centerpiece is three flower bars “designed to make shopping easy and accessible,” the company said in a statement.

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The flower is displayed in magnifying domes that are “organized left to right by strain type and top to bottom by strength of THC.”

Customers can also visit the Vintages section, which “features a curated and rotating selection of Canada’s most sought-after producers and provides an immersive platform to explore unique origin stories across the country.”

Of course, it’s not just about flowers. Other products include cannabis infused chocolates, gummy candies, cold drinks, wellness products, topicals, Boy Smells candles and clothing, FIKA bags and Palo Santo smudge wood from America. South.

If a customer wants an even more convenient experience, he or she can check out FIKA’s vape and pre-roll bars.

“We have designed our stores to be intuitive for newcomers and experienced consumers alike with a hospitality-focused approach,†said Kane.

The company said it hopes to achieve an engaging yet relaxing experience by offering simple, easy-to-navigate displays of products at competitive prices.

FIKA’s store design and visual merchandising director added that the brand has developed personalized merchandising for each category of the store in order to “eliminate the distraction and confusion of cannabis packaging (allowing) our customers to see exactly what they buy, â€she said.

“Our top notch retail locations and bespoke design play a major role (in what sets FIKA apart), but the main differentiator is our friendly, highly trained staff – we call them ambassadors,†said Kane.

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“We are investing heavily in training and education to provide the highest level of customer service. Our employees are the heart of our brand, and their passion is what brings the in-store experience to life. “

FIKA’s view is that despite a very busy cannabis space, the emerging industry “has yet to see a premium lifestyle brand for the modern consumer,” a press release said.

The company’s plan is to open 18 FIKA Local and FIKA Herbal Goods branches across the country through 2023.

The new FIKA store in Sudbury is located on SmartCentres Square at 2408 Long Lake Road. It is open seven days a week.

For more information on FIKA, visit bit.ly/3CZsdOS.

– with files from Postmedia

The Local Journalism Initiative is made possible through funding from the federal government.

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