Premium wellness brand MADGE AND MERCER Modern apothecary shakes up the cannabis industry



TORONTO, August 9, 2021 / CNW / – Canadian Wellness Brand, MADGE AND MERCER, was developed to solve a problem and treat a myriad of common issues that women face, such as stress, sleepless nights and brain fog. MADGE AND MERCER offers women personalized formulations with a high content of CBD and micro-dosed THC. MADGE ET MERCER products will be available in the Ontario Cannabis Store (OCS) on August 10, 2021, the face serum being available in September 2021, and at select cannabis retailers immediately following each of the OCS launch dates.

Founded by Shauna Levy, the private label uses vegan and natural ingredients for its intentionally designed consumables and topicals. Every ingredient that goes into a product works hard and serves a purpose, without unnecessary excess. Multitasking women who balance everything can identify with confidence.

Shauna Levy, founder and CEO, suffered from chronic pain and anxiety and, like many women, was reluctant to use cannabis. However, once she did, she immediately found that high CBD with a micro-dose of THC was the only thing that worked for her. This life-changing and career-changing discovery led her to develop a new line of products aimed at helping women. Fueled by her own success, she set out to break the stigma of cannabis for women over 40 – a demographic whose health concerns are often overlooked. Perimenopause and menopause remain taboo, with the 3 trillion US dollars The wellness industry largely ignores the needs of women facing these hormonal changes. So far, the nascent legal cannabis industry has followed suit: Women over 40 have missed out on the wellness benefits – like stress relief – of cannabis.

MADGE AND MERCER has created a series of thoughtful, research-backed products that will fit right into any woman’s wellness regimen. “I know what it’s like to live with chronic pain while still juggling a growing number of responsibilities and demands,” says Levy, a former CEO of the design industry with a strong professional background in predicting and responding to societal changes. She started the Interior Design Show at the same time as the condo boom of the 1990s, when home design was still largely relegated to the professionals. Likewise, through her leadership at the Design Exchange, she made design accessible to a wider audience by leading exhibitions with well-known designers such as Christian Louboutin and Pharrell williams.

Now, she applies that same forward-thinking passion to the well-being of women, questioning how major cannabis producers have overlooked this demographic:

I want to use what I have learned on my personal wellness journey to help others like me. I’m a woman who personally knows how cannabis can help – and I’m doing something about it.

Levy has assembled a team of leading health experts and research consultants to develop reliable products that meet the specific and unique needs of women. World renowned dermatologist Dr. Sandy Skotnicki consults on all current products and Toronto doctor Dr. Marni brooks, who focuses on cannabinoid medicine, serves as a medical consultant, while the acclaimed chef Ted corrado working on edible recipes. Supporting Madge and Mercer with regulatory and product development advice based on rigorous consumer-driven scientific innovation is the key Morris and Consulting Partners team led by Dr. Shane Morris, Ph.D. in Plant Science and Policy, which has helped bring innovative, high-income cannabis products to market. And finally, contemporary yet accessible design is led by Megan Oldfield, Field studies office, known for their work for global brands and creatives.

From providing significant relief from chronic pain to alleviating symptoms of anxiety, safe cannabis use has many health benefits.“says Dr Brooks. “MADGE AND MERCER makes it much easier for women to reap these benefits and make wellness a part of their daily lives. “

MADGE AND MERCER launches with three high-end products.

MM ——— 001 LA CALMA is a lemongrass and ginger CBD oil with a total of 1250 mg of CBD and 50 mg of THC which imparts a subtle and delicious flavor (developed in consultation with Chef Corrado) and is made with a healthy and sustainable MCT oil derived from coconut. It is designed to provide calming effects, better focus, and noticeable pain relief.

MM ——— 002 EL ALEVIO is a contemporary and simple disposable vape pen that comes in a cool matte sage green. He delivers 300 mg of CBD and 75 mg of THC with a mild, minty eucalyptus flavor and almost instant effects.

To finish, MM ——— 004 EMOLLIENT is a herbal facial serum developed in close collaboration with Dr Skotnicki. Formulated with 350 mg of CBD, 17 mg of THC, meadowfoam seed oil, oats, vegan squalene and orange peel, topical (currently the only CBD facial oil on the legal cannabis market in Ontario) is designed with anti-inflammatory cosmetic ingredients that help relieve redness, puffiness and is super hydrating, especially for aging skin.

Cannabis can elevate a skin care routine. It’s known to be healing, rich in antioxidants, and can fight inflammation, dryness, and free radical damage.“says Dr. Skotnicki.”As women age, we know their skin care needs change. We develop our unique formulas to meet these needs and provide effective results. “

Prices vary from $ 44 To $ 65 MADGE AND MERCER products will be available through Miss Jones Cannabis Outposts as well as select retailers and through the Ontario Cannabis Store (OCS) the week of August 10. The brand is also available on and Instagram and Facebook @MadgeandMercer. HI-RES IMAGES OF THE PRODUCT WILL BE PROVIDED ON REQUEST.

For more information please contact:

Burstyn Inc.

Hana Prize 416.903.9763 [email protected]

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