Mike Tyson and Evander Holyfield enter the ring to de-stigmatize cannabis with “Holy Ears”
Mike Tyson and Evander Holyfield enter the ring for a new fight… the legalization of cannabis.
Boxing sensations once shared the ring during the infamous moment Tyson bit off part of Holyfield’s ear during a heavyweight title battle in 1997. Now, in just over two decades, they’re doing it again…but now is the time for “Holy Ears” – THC and Delta-8 THC infused edibles that, ironically, are shaped like bitten ears. The product is set to launch through Tyson 2.0, the cannabis company run by the sports icon.
Introducing Holy Ears
Although he’s a strong advocate for the legalization of cannabis, Tyson says all credit for the latest attempt must go to his wife, Kiki, who hatched the idea to feature “Holy Ears” as a product.
“I said, ‘That’s great.’ Then we played with it, released it, it was an instant hit,” Tyson said, noting the evolution of the gummies that were initially called “Mike Bites.” “It was an immediate hit, and so I I was like, ‘Why isn’t Evander getting involved too.'”
Enter the world of cannabis
While Holyfield wasn’t too keen on the idea due to his lack of knowledge of the cannabis world, he was open to becoming a teacher in space and is glad he did as it gives him the opportunity to help others.
“They said it was about helping people,” Holyfield said. “So I was like, ‘I have no problem helping people.’ I didn’t know if it was something I should act like I was smoking from the fridge I realized it was to help someone else So the fact that [it was] something that helped someone else, that was fine with me.
The cannabis renaissance
As previously reported by AfroTech, the cannabis space has always been an important part of black culture through its influence and references appearing in film, television, music and beyond. Now everyone from Snoop Dogg to Xzibit to Lil’ Kim and beyond are thriving and leading the way in the industry.