MATTIO Communications Launches ‘High Priority’, a New Podcast Examining Social Equity in the Cannabis Industry
NEW YORK, August 3, 2021 / PRNewswire / – MATTIO Communications, one of the oldest and largest cannabis marketing services companies, today launched “High priority“, a new podcast that examines the lasting impact of cannabis prohibition and how public and private social equity measures are shaping the future of the industry.
Weekly episodes hosted by Alexis Dionne and Chelsea, two PR professionals and women of color in cannabis, present interviews with industry experts, including founders of impact brands, policy advocates, investors and historians, on the issues most pressing social equity issues today. Upcoming interviews include conversations with 40 tons, Draft Marijuana Policy, Lantern, Our academy and other brands and organizations committed to creating a more equitable business community.
“High Priority” is part of the company’s larger MATTIO Voices initiative, which aims to expand existing perceptions of what it means to be a cannabis professional by highlighting industry players who are BIPOC, LGBTQIA and disabled. The initiative consists of three pillars: a pro bono program that provides at least a quarter of public relations services to entrepreneurs of color or social equity licensees; High Priority, a free platform that enables well-known brands and nonprofits to reach a wider audience; and ongoing fundraising for nonprofits focused on combating the damage perpetuated by the War on Drugs, including the Last Prisoner Project.
“As the largest cannabis agency in the country, we have a unique responsibility to leverage our reach not only to educate other industry leaders, but also to support the under-represented entrepreneurs and advocates who are at the forefront of creating a truly inclusive and next-generation sector, “mentioned Rosie Mattio, founder and CEO of MATTIO Communications.
New episodes of High Priority are available every Tuesday and can be found on Apple, Spotify, and all major podcast platforms. For more information, please visit https://www.mattio.com/high-priority-podcast.
About MATTIO Communications
MATTIO Communications is a leading strategic marketing company focused on cannabis, lifestyle and emerging markets. With deep roots in storytelling and public relations, we use our well-honed communication skills, industry knowledge and creative strength to animate conversations, shape perceptions and help clients achieve ambitious business goals. MATTIO provides end-to-end marketing services including media and investor relations, crisis communication, content creation, social media, SEO, and experiential marketing. We have companies in new York, Los Angeles and Toronto. For more information, visit mattio.com.
SOURCE MATTIO Communications