Legendary Gaming Entrepreneur Hector “HECZ” Rodriguez Launches Cannabis Brand

Unifying the worlds of cannabis and gaming

Posted: October 14, 2021 at 11:11 a.m. HST|Update: 17 minutes ago

LOS ANGELES, October 14, 2021 / PRNewswire / – Renowned gaming entrepreneur Hector “HECZ” Rodriguez, Founder and CEO of OpTic Gaming, launches his latest business: Pine Park – a premium cannabis and hemp brand steeped in nostalgia and committed to the discovery and development of industry.

Inspired by Rodriguez’s teenage hangout outside Chicago Called Pine Park, which has always been a safe space for friends, the Pine Park brand aims to make premium cannabis and hemp products inclusive and accessible. Pine Park is fast becoming the most welcoming cannabis community in the world.

“Pine Park refers to the place in Chicago where I used to sneak up as a teenager and smoke weed. Cannabis has been central to my life, and throughout my life. journey in building the esports industry, I have developed an amazing community that I am excited to bring to this next chapter, “said Rodriguez.” Now that cannabis is legalized nationwide and As consumption normalizes, I am thrilled to be pursuing the lifelong dream of working with cannabis and having the opportunity to educate myself and my community on how to responsibly grow this industry. ”

Everything Rodriguez does, he does with heart, passion and excellence, and he is widely regarded as the most successful local owner in esports, having created one of the most successful organizations on the competitive side of the Call franchise. of Duty. In 2015, he received a Lifetime Achievement Award for being the Esports Team of the Year Champion. The following year, his book “Optic Gaming” made it to the New York Times bestseller list.

In addition to his legendary esports success, Rodriguez has proven himself to be one of the world’s most successful brand creators among early digital audiences, with over 100 million personal YouTube views and a podcast. award-winning content series of the year. A true Renaissance man, Rodriguez’s business portfolio spans multiple industries and disciplines, including the best bass fishing brand. Googan team and golf media and apparel company Good Good Golf.

The gaming world presents a huge opportunity that has not been touched by the leaders of the cannabis industry, with 3.1 billion players worldwide, representing a global market of 162 billion dollars with a CAGR of 10.5% by 2026 (Mordor Intelligence). Pine Park is spearheading this vacant industry gap by directly marketing and engaging with Rodriguez’s immediate network of over 2M dedicated fans, with an average age range of 21 and over. Pine Park, a natural addition to Rodriguez’s empire, quickly became the most anticipated cannabis launch this year.

To bring the world of Pine Park to life, Rodriguez has teamed up with a network of independent cannabis producers, including Jason morgan, a Santa Cruz, California native and third generation strawberry grower. Morgan’s intimate 9,000-square-foot mixed lighting facility serves as the primary research and development center for Rodriguez’s favorite varieties and, eventually, exclusive Pine Park genetics.

To provide an assortment of their best strains in Indica, Sativa and Hybrid credentials, Rodriguez enlisted the help of two highly respected farms in the Salinas Valley, Waverider Nursery and Posibl Project. As the brand grows, Rodriguez will continue to introduce new product categories through collaborations with top supply chain partners. Pine Park will appeal to new and established cannabis personalities for a new variety of educational and cultural perspectives.

While many celebrities have lent their names to cannabis products, Rodriguez’s goal is to make a long-term impact through cannabis and hemp. Rodriguez is the heart of the video game world and leverages that same passion for his journey into the world of cannabis. To do this, he has partnered with OpenNest Laboratories, a venture cannabis studio that incubates and accelerates next-generation brands, to authentically cultivate Pine Park products. OpenNest Labs is firmly rooted in the idea that transparency and education are essential to create a fair global cannabis market.

“We met Hector because he had a vision on how to responsibly invite his large community into the cannabis world,” explains Tyler wakstein, CEO and co-founder of OpenNest Labs. “While many esports fans are already cannabis users, so far there has been no authority or branding to legitimize the convergence of the plant and the game. ‘help co-found Pine Park and realize Hector’s vision in no time. Sharing the same principles of education, transparency and a genuine commitment to the fair development of the industry, it was an honor to know Hector and bring Pine Park to life. “

Pine Park has partnered with Mother Society, the largest vertically integrated omnichannel platform in California, to distribute its 6 inaugural varieties – Blueberry Haze, Modified Mintz, Peanut Butter Breath, Grapes N Cream, Chemical pilot and Chem Reserve. Pine Park has all the bases covered, with indica, sativa, and hybrid strains available.

“Being the exclusive delivery and retail partner of the launch of Hector ‘HECZ’ Rodriguez’s Pine Park underscores the parent company’s commitment to creating a larger and more equitable cannabis industry by providing our customers with a product portfolio. unmatched combined with an unmatched way to take advantage of these offerings via direct-to-consumer, retail and delivery options, ”explains Dennis O’Malley, COO of the parent company. “The intersection of cannabis and gaming represents an irresistible opportunity to reach the culture of passionate gamers and we are delighted to welcome HECZ fans and the wider esports community to our ecosystem.”

Pine Park’s first flower will be available in California Thursday, October 14, exclusively through Retailer and Delivery Partner, The Parent Company, with more exclusive drops to come. The Pine Park Flower can be purchased at the parent company’s stores including their Caliva, Deli by Caliva and Coastal retail stores or online at www.caliva.com/pine forest or available through the Caliva app on the Apple Store.

Pine Park HQ Flower will be available for 40 $ MSRP and Pine Park Evergreen Flower for $ 36 MSRP.

Pine Park clothing and accessories are available for purchase at www.PINEPARKHQ.com.

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