Houseplant launches mentorship program for cannabis entrepreneurs

On March 15, Seth Rogen-owned cannabis brand Houseplant announced plans to regulate local cannabis businesses. The brand recently sent out a flurry of emails to subscribers announcing the opportunity. “Social responsibility is at the heart of Houseplant’s mission, which is why we’re always looking for new ways to give back to the cannabis community,” the email reads. “Last year, this led to the creation of a pilot program we called In-House, where we provided resources and guidance to cannabis entrepreneurs from under-invested communities.”

On the site, the brand explains in more detail the objective of this program. “Houseplant’s ‘In-House’ program is a mentorship program aimed at helping those disproportionately impacted by the war on drugs receive a fair and equal chance at success in the cannabis industry,” says the application. “The free six-month program gives budding cannabis entrepreneurs (ancillary businesses and plant-related businesses) intimate access to the Houseplant team, as well as the vast network of advisors and industry leaders of the company.”

The program is described as a part-time commitment, with approximately 5-10 hours per month. Among the basic contact information about an individual’s cannabis business, it asks if the applicant has a social equity license in California, and if not, asks about their past experiences “Do you consider yourself (or other founding members of your team) to have been negatively impacted by the criminalization of cannabis?

The application is brief, and the only difficulty might be trying to summarize the question “What is the biggest challenge facing your business right now?” in just 150 words. The application window is open until May 1, 2022.

Houseplant has already started this program with mentee Moises Estrada of Itty Bitties, who shares that he was satisfied with the mentorship experience. “[The mentors] made themselves extremely accessible,” he says. “I know the culture, but I needed help running a business, and [In-House] gave me a ton of insight,” he said, according to the Houseplant email.

Houseplant, founded by Seth Rogen and Evan Goldberg, launched in March 2019 in Canada through a partnership with Canopy Growth. Two years later, the partnership ended and Houseplant then launched its product line in California in March 2021.

Seth Rogen has been involved in other advocacy and support missions, such as the Cannabis in Common campaign launched in November 2021. Alongside Sarah Silverman, he appeared in a video explaining the current state of cannabis in the United States and the importance of contacting state officials. to obtain federal legalization. “Despite what you may have heard, Americans can agree on something. And that something is weed,” Rogen said. Politicians. So despite the fact that 69% of us want cannabis to be legal, less than half of senators voted in favor. In fact, some won’t even say where they stand at all. are on the issue. He concluded his statement by calling on cannabis consumers across the country to act now. “Legalizing cannabis for good is no longer the case, but if we make enough noise, we can make it happen. .”

Rogen and Goldberg will work together on an announced NBC project, according to IMDB. The duo are executive producers on many other projects, such as The boys fallout and dark duck. Additionally, Rogen and his wife Lauren Miller Rogen recently received the “Public Leadership in Neurology Award” for their support of families affected by dementia and Alzheimer’s disease – an honor previously also given to public figures such as Michael J Fox, Julie Andrews, Emilia Clarke, and many more. The Rogens have also raised more than $15 million for the cause through their nonprofit, Hilarity for Charity.

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