House of Terpenes Canntinis launches with the first
Toronto, Oct. 12, 2022 (GLOBE NEWSWIRE) — Launched in time for Canniversary, House of Terpenes, Canntinis is bringing the first cannabis-infused mocktails to legal-age Canadians to celebrate four years of legalization.
As the latest addition to the Truss Beverage portfolio of top cannabis beverage brands, House of Terpenes Canntinis is the first of its kind, pioneering the cannabis mocktail segment in Canada. Launch with Cranberry Citrus and Ginger Limetwo high-dose cannabis drinks inspired by the flavors of classic cocktails, House of Terpenes Canntinis answers the call for more diverse and delicious high-potency offerings.
“Taste is the primary driver of cannabis beverage purchase consideration, so it was critical to prioritize making cannabis mocktails that are true to taste,” said Melanie Smith, Head of Innovation at Truss Beverage Co. “After consulting with award-winning drink experts at Quell, including Evelyn Chick, Christina Veira and Trevor Lui, our ambition was to ensure that Canntinis were just as delicious and flavorful as widely recognized cocktails, but without the alcohol.”
With the growing demand for alternative adult beverage options to alcohol, House of Terpenes Canntinis offers another type of cocktail that is true to taste and gives consumers a buzz, while allowing them to enjoy the next day to the fullest. Inspired by the timeless Cosmopolitan, Cranberry Citrus features notes of tart cranberry, lime, orange zest and terpineol, while Ginger Lime with beer notes of ginger, lime and turmeric, has been handcrafted to mimic a refreshing Mule.
“Consumer feedback shows that the demand for alternative beverages to alcohol has never been stronger, especially when it comes to social occasions,” said Lori Hatcher, Commercial Manager at Truss Beverage Co. “House of Terpenes Canntinis not only fulfills this consumer need, but brings something entirely new and unexpected to the cannabis beverage category.”
House of Terpenes Canntinis will begin hitting shelves in time for Canniversary on October 17, continuing to roll out to retailers nationwide with varying availability by province.
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About Truss Drinks
Truss Beverage Co. is a joint venture between affiliates of Molson Coors Canada and HEXO Corp., a licensed producer of cannabis products in Canada; trained to lead innovation in the development of non-alcoholic cannabis beverages for the Canadian market. The Truss portfolio offers a wide range of products for Canadian legal age consumers, offering a variety of taste experiences for multiple drinking occasions. Truss’ portfolio of brands includes XMG, Little Victory, Mollo, House of Terpenes, Veryvell and Bedfellows Liquid Arts.
Truss Beverage Co. will continue to deliver on its promise to be the cannabis beverage specialist with extraordinary products and marketing that reinforces its commitment to responsible adult consumption.
House of Terpenes Canntinis