High Country: New Cannabis Industry Coalition Launches “Stop Censoring CBD” Campaign
Image courtesy of Stop Censoring CBD
In the midst of the ongoing battle between cannabis and social media, the industry faces a new marketing challenge.
The Cellular Telecommunications and Internet Association (CTIA)), a nonprofit business organization that monitors SHAFT content (sex, hate, alcohol, guns, and tobacco) and reports violations, recently added CBD to his list of decidedly offensive letters. Under the new designation, CBD companies are no longer allowed to use SMS messaging to promote their products.
In response to this classification, a coalition of cannabis companies has formed to drive change through the “Stop Censoring CBD” campaign. Powered by B-Corp status CBD brand Prima, his first action is to send a petition to Change.org with a target of 10,000 signatures for #freeCBD by the end of August.
“The classification of CBD as SHAFT content is not only inaccurate, it is unfair,” said Jessica Assaf, founder of “Stop Censoring CBD” and co-founder of Prima. “As CBD activists and brand leaders, we created this campaign to raise awareness of this discriminatory policy and the overarching issue of CBD being poorly regulated. It’s time for the FDA. and FCC to take action and recognize the therapeutic nature of this legal herbal compound.
Although cannabidiol (CBD) is a non-intoxicating compound found in hemp that’s celebrated as a natural remedy – known to help sleep better and reduce stress to help keep skin healthy – the FDA has yet to develop clear guidelines or policies regarding hemp. CBD derivative, despite its relatively widespread availability and the fact that Congress has legalized hemp and hemp-derived products in 2018.
Click here to read the full story in Forbes.
Katie Shapiro can be reached at [email protected] and follow on Twitter @bykatieshapiro.
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