DCM Selected to Automate US Cannabis Company’s Complex Marketing Workflows

BRAMPTON, Ontario–(BUSINESS WIRE)–DATA Communications Management Corp. (TSX: DCM) (“DCM” or the “Company”), a leading provider of marketing and corporate communications solutions to businesses across North America, is pleased to provide additional details on its previously announced agreement to provide technology services to a new cannabis customer in the United States.

Under this agreement, DCM will provide technology-based marketing support to a leading multi-state operator (MSO) of cannabis grow and retail sites. DCM’s solution will combine its DCMFlex™ workflow management platform and content creation software, which allows users to simplify artwork creation with features such as automated templates and the ability to edit cascading all the illustrations concerned, while guaranteeing a locked conformity. The final artwork is then run through DCMFlex for printing or digital publishing.

Marketing cannabis is particularly complex due to stringent state-level legislation that requires cannabis organizations to comply with different production and packaging requirements in each state. As a result, creative asset management is often complicated and error-prone, with multiple facilities and their respective vendors facing inconsistent branding.

With DCMFlex, combined with our advanced content creation and North American production network, our client will have a single source to create, audit, edit and run digital assets. These include packaging, B2C communications, in-store materials and training materials.

Benefits should include better version control, tighter brand oversight, operational transparency, and greater overall efficiency. Simply managing changes on all assets can consume the resources of full-time graphic designers. With DCMFlex, however, the automation and built-in approvals dramatically increase speed to completion and time to market, while reducing the risk of human error that could result in a product recall resulting from improper packaging.

“The fragmentation of the cannabis market presents significant marketing and production challenges that DCM can help address,” said Shelly Anwyll, Senior Vice President, North America, Emerging Markets. “We were really able to dig deep into our toolbox and build a solution that now touches so many aspects of their business. It’s a true marriage of engineering and manufacturing excellence, a complete design-to-execution solution that will evolve and grow alongside their business. And with DCM’s support as a single fulfillment partner, they’ll have fewer vendors to manage. »


DCM is a leading provider of marketing and workflow solutions that solve complex branding, communications, logistics and regulatory issues for some of North America’s biggest brands. With purpose-built technology like our DCMFlex™ workflow management platform and ASMBL digital asset management solution, we help clients bring their brands to life and create more meaningful connections with customers. We serve market leaders in key verticals such as financial services, retail, cannabis, energy and the public sector, supporting them with scale to market, speed, efficiency and insight. that boost their competitiveness and improve their performance.

Additional information relating to DATA Communications Management Corp. are available on www.datacm.com, and in disclosure documents filed by DATA Communications Management Corp. on the electronic document analysis and retrieval system (SEDAR) at www.sedar.com.

Forward-looking statements

Certain statements in this press release constitute “forward-looking” statements that involve known and unknown risks, uncertainties and other factors that may cause DCM’s actual results, performance, objectives or achievements, or the results of the industry, are materially different from future results. , performance, objectives or achievements expressed or implied by such forward-looking statements. When used in this press release, words such as “may”, “would”, “could”, “will”, “expect”, “anticipate”, “estimate”, “believe”, “intends”, “plans”, and other similar expressions are intended to identify forward-looking statements. These statements reflect DCM’s current views regarding future events and operating performance, are based on information currently available to DCM, and speak only as of the date of this press release.

These forward-looking statements involve a number of risks, uncertainties and assumptions and should not be construed as guarantees that future performance or results will be achieved. Many factors could cause DCM’s actual results, performance, objectives or achievements to be materially different from any future results, performance, objectives or achievements that may be expressed or implied by such forward-looking statements. Other factors are discussed under the headings “Liquidity and Capital Resources” and “Risks and Uncertainties” in DCM’s MD&A, Annual Information Form and other publicly available disclosure documents, as filed by DCM on SEDAR (www.sedar.com).

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may differ materially from those described in this presentation as anticipated, planned, anticipated, believed, estimated or expected. Except as required by applicable securities laws, DCM does not intend and assumes no obligation to update these forward-looking statements.

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