Cannabistry and M Plant Productions merge their activities
SANTA ROSA, Calif., September 14, 2021 (GLOBE NEWSWIRE) – Cannabistry and M Plant Productions, cannabis leaders in world-class research and development, trusted products and trusted brands, today announced that They have entered into a definitive deal to combine their businesses and take advantage of proprietary technologies that fuel the production of demonstrably and measurably better products and superior brands.
Cannabistry has most significantly unlocked scientific achievements in cannabis to date through the creation of the next generation Hi-PhiTM CO2 extraction technology, B-LineTM accelerated activation beverage technology, and the rapid plant mapping CantographyTM. These tools serve as innovation platforms on which product differentiation has been achieved, resulting in significantly higher levels of consumer satisfaction across several product categories.
Founded in 2014, Cannabistry launched three brands over the past year that use these scientific methods: Mistifi, the world’s first triple-blend vape pens; Tough Mama, infused pre-rolls, vape carts and drinks; and The Root Of It All, an all-natural wellness line of highly functional tinctures and topicals.
Each MISTIFITM triple strain blend uses Hi-PhiTM extraction technology to produce the world’s finest uncut cured resin; free from additives, flavors, thinners, thickeners, carrier oils, vegetable wax, resin or chlorophyll. Unlike any other process in the world, Cannabistry’s patented high pressure / low heat extraction technology ensures the exact proportions of the hundreds of characteristic bioactive compounds present in the native flower, delivering a powerful full spectrum experience.
“Hi-Phi extraction took three years for our R&D scientists to develop. The challenge was to create an extraction process that provides an experience rich in terpenes but without using butane, a toxic and environmentally harmful petrochemical with which almost all living resin is extracted. We believe that as more and more people worry about using butane, there will be a huge opportunity for Hi-Phi mining, which uses CO2, which is an inert gas. in the air we breathe.
“We are delighted to combine Cannabistry’s leading R&D, products and brands with a high-tech and exceptionally well-managed production facility in California. “
– Scott Mandell, President of Cannabistry and M Plant Productions
Proven management team
The combined company will operate under the name “Cannabistry” and will continue to be led by the management and scientific team of Cannabistry with a strong track record in consumer packaged products and cannabis production. Andrew Rashkow, current CEO and Founder of Cannabistry, as well as Scott Mandell, President; Shehzad Hoosein, COO; Marina Chumakova, financial director; and Dan Einzig, brand manager; will continue to lead the combined companies in their respective roles. The additional management team consists of Kate Devine, site manager; Matt Hepfinger, vice president of marketing; and Skyler Webb, vice president of product development. Cannabistry and M Plant Productions are confident that the leadership team will provide a solid foundation for the combined company to accelerate its growth.
Cannabistry and M Plant Productions each believe that the business combination will bring strategic benefits and further growth by building on business successes which have included:
- The launch of the Tough Mama brand set a single store record on an MSO site for pre-rolls sold in one week – 3,000 pieces.
- One day of sales in a single territory in Modesto opened 9 points of sale in 6 hours. Quarterly growth went from 6 to 31 customer sites in less than 35 working days, which represents a 5x or 500% growth of the portfolio.
- The NUGG Club has exceeded order requests by 50% for First Box Club membership. Also, I picked up The Root Of It All for the a la carte menu without having a dye category. LA membership base 7,000 clients-Bay Area 20,000
At the start of this industry, companies like Cannabistry did not exist, and scientists and engineers who performed similar functions in other industries or academic circles did not actively consider the cannabis industry as a viable alternative to apply their expertise. . Our company is founded on the fact that cannabis is a potent plant that offers a remarkably wide range of benefits and functions if given the right amount of scientific attention and research. More than five years later, with a technical team that continues to grow, we are still uncovering more hidden secrets as Cannabistry’s product innovations are brought to market.
Over the past 2 years Cannabistry has grown from a pure cannabis R&D lab to a brand owner, having developed several breakthrough technologies that produce exceptional products, they have now launched a strategic portfolio of three highly differentiated brands. . The combination of R&D, product development, branding and manufacturing now positions the company as a leader in California, the world’s largest cannabis market.
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