Big Freedia Launches “Royal Bud” Cannabis Cultivation and Brand – VIBE.com
Big Freedia, the internationally recognized queen of bouncy music, has announced the launch of her king bud cannabis brand and culture.
Created and curated by the “Queen Diva” herself, the brand launched its first product release on Monday (August 22). The line will be exclusively available on Green Qween, a gay-run, Social Equity-licensed dispensary in downtown Los Angeles. Freedia will also be hosting an in-store meet and greet on Friday, August 26 from 6-8 p.m. PST.
Royal Bud will kick off its product launch with three cannabis choices curated by Freedia, including a sativa, hybrid, and indica variety. The strains are named after phrases coined by Freedia such as “Release Ya Wiggle” (hybrid), “You Already Know” (indica), and “Mardi Grass” (sativa). Buyers will also receive their eighths of cannabis in limited-edition glass jars.
According to a press release obtained by VIBE, each strain offers “an invitation to free your mind, release stress, release love, and forget about the rest.” Royal Bud will continue to expand its distribution network and product line throughout California this fall. As part of the brand’s inclusive and forward-thinking philosophy, industry partners will be hand-selected by the New Orleans icon with terpene-rich cultivars and infused products.
“When people smoke Royal Bud, they smoke what I smoke,” Big Freedia said. “Royal Bud was influenced by black culture, rebound culture, queer culture, cannabis culture, etc. I want this brand to be celebrated and smoked by everyone who is part of the various movements that make popular culture what it is today.
The 44-year-old enters the cannabis landscape as a connoisseur and supporter of the entrepreneurial underground scene. Royal Bud aims to “empower the growing community of black, brown, gay and female-led brands writing a new chapter in cannabis history”. Freedia and the Royal Bud brand hope to work hand in hand with various groups and individuals who have historically been underrepresented in the space and who continue to drive the cannabis industry forward.
“The cannabis industry needs more entrepreneurs like Big Freedia representing the QTBIPOC community,” said Andrés Rigal, co-founder of Green Qween. “The majority of Californian cannabis is made up of cis-gender white brands, run by straight men, so it’s an honor to have Royal Bud and Big Freedia at Green Qween and provide another option for customers who want to support QTBIPOC entrepreneurs.”
Purchasing Royal Bud products will guarantee a ticket to Proud DTLA where Freedia will perform on Sunday, August 28 at Grand Park in Los Angeles. Proceeds from sales of Royal Bud at Green Qween will contribute to the development of the next DTLA Proud Community Center and its services.
Check out the Royal Bud website here.