BevCanna Signs White Label Agreement to Produce Cannabis Infused Beverages for Xebra Brands

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Vancouver, British Columbia – (COMMERCIAL THREAD) – Emerging leader in innovative beverages and products for health and wellness, BevCanna Enterprises Inc. (CSE: BEV, Q: BVNNF, FSE: 7BC) (“BevCanna“or the”Society“) announces today that it has entered into a white label agreement with Xebra Brands Ltd., a growing player in the global cannabis beverage industry.

BevCanna to Use Extensive Experience in Large-Scale Production and Manufacturing to Distribute Xebra Brands Vicious citrus™ THC lemonade on the Canadian market. Vicious citrus was selected as the first Xebra drink to launch in Canada through consultations with provincial sales representatives and was considered unique among the cannabis drinks available in Canada. Originally slated to premiere in Ontario, British Columbia and Alberta in the spring of 2022, the planned lineup will subsequently expand to other provinces.

“We are delighted to partner with BevCanna. Our in-depth assessment of potential co-packaging partners in the Canadian space has clearly shown that BevCanna is best positioned and most qualified to consistently execute Xebra’s beverage strategy, ”said Rodrigo Gallardo, President of Xebra Brands . “BevCanna also has the ability to grow with us as we showcase more of our innovative brands to Canadian consumers. ”

The deal will leverage BevCanna’s unique white label partnership model that allows both cannabis licensees and unauthorized CPG groups to enter and launch their brands in the Canadian market. White label agreement will be subject to MOQs (minimum order quantities).

“We continue to grow our roster of new white label clients and innovative CPG brands,” said Melise Panetta, President of BevCanna. “As we continue to grow this division’s revenues, it is companies like Xebra Brands, with innovative products and a vision of long-term value creation, that prove to be the perfect fit for our services. ”

About BevCanna Enterprises Inc.

BevCanna Enterprises Inc. (CSE: BEV, Q: BVNNF, FSE: 7BC) is a diversified health and wellness drinks and natural products company. BevCanna develops and manufactures a line of alkaline, herbal and cannabinoid drinks and supplements for internal brands and white label customers.

With decades of experience creating, manufacturing and distributing iconic brands that resonate with consumers globally, the team demonstrates unmatched expertise in the nutraceutical and cannabis-infused drink categories. Based in British Columbia, Canada, BevCanna has a pristine alkaline spring water aquifer and a world-class 40,000 square foot, HACCP certified manufacturing facility with a bottling capacity of up to 210 million. bottles per year. BevCanna’s extensive distribution network includes more than 3,000 distribution points through its market-leading TRACE brand, Pure Therapy health and wellness e-commerce platform, Canadian manufacturing network and of licensed cannabis distribution and partnership with # 1 US cannabis beverage company Keef Brands.

About Xebra Brands Ltd.

Xebra is a private cannabis company awaiting public registration, with global brands and intellectual property, and first-mover status in the Netherlands and possibly Mexico. Xebra’s innovative cannabis drink portfolio includes Madcap sodas and soft drinks, HighJack energy drinks, HolaHi iced teas, Vicious Citrus lemonades, HighCastle waters and Conquer CBD sports drink. For more information about Xebra, visit www.xebrabrands.com.

On behalf of the Board of Directors:

John Campbell, Chief Financial Officer and Chief Strategy Officer

Director, BevCanna Enterprises Inc.

Forward-looking information disclaimer

This press release contains forward-looking statements. All statements, other than statements of historical fact that deal with activities, events or developments that the Company believes, expects or anticipates will occur or may occur in the future, are forward-looking statements. Forward-looking statements contained in this press release include statements regarding: the agreement with Xebra, its terms and the parties’ commitments under the agreement, expected benefits and business developments; that the Company continue to increase its Canadian cannabis revenue stream; that the Company continue to expand its list of new white label clients and innovative CPG brands; that the Company continues to increase its sales in this division; and other statements regarding the business plans of the Company. Forward-looking statements reflect management’s current expectations based on information currently available and are subject to a number of risks and uncertainties which may cause results to differ materially from those discussed in the forward-looking statements.

Although the Company believes that the assumptions inherent in forward-looking statements are reasonable, forward-looking statements are not guarantees of future performance and, therefore, such statements should not be relied upon due to their inherent uncertainty. Factors that could cause actual results or events to differ materially from current expectations include, but are not limited to: general market conditions; changes in consumer preferences; and the volatility of commodity prices; and other factors beyond the control of the parties. The Company disclaims any intention or obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law, and the Company assumes no liability for disclosure relating to any other company mentioned herein.

This press release contains forward-looking financial information and financial outlook information (collectively, “FOFI”) relating to BevCanna’s revenues, all of which are subject to the same assumptions, risk factors, limitations and caveats as set out in paragraphs above. BevCanna’s actual financial results may differ from what is described herein and such variation may be material. BevCanna and its management believe that the FOFI has been prepared on a reasonable basis, reflecting management’s best estimates and judgments. However, since this information is subjective and subject to many risks, it should not be taken as necessarily indicative of future results. Unless required by applicable securities laws, BevCanna assumes no obligation to update these FOFIs. The FOFI contained in this press release was established as of the date hereof and has been provided for the purpose of providing further information on BevCanna’s planned future business operations. Readers are cautioned that the FOFI contained in this press release should not be used for any purpose other than that for which it is disclosed here.


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