14 investment companies friendly to the pioneer founders in the cannabis space

Cannabis has become mainstream and is here to stay. Of the 50 states, 35 have legalized marijuana at some level.

This historic legalization led to the birth of thousands of cannabis companies, and therefore, a new type of investment fund. Cannabis investment funds focus on finding companies to invest in that are ready to turn the marijuana industry upside down.

Investors who are friends of the founders are companies that create a working environment with an existing founder and management. These companies know that a founder can be an asset, instead of chasing one after buying a business.

Here are 14 founders friendly investors in the cannabis space:


Arcadian is a Los Angeles-based venture capital firm. Matthew Nordgren, a former University of Texas football player, founded Arcadian in 2017. Nordgren brought invaluable experience building a venture capital firm focused on sports and entertainment. Arcadian has invested in innovative cannabis companies like Akerna, Fyllo, and Skylight Health.

-Casa Verde Capital

Casa Verde was founded in 2015 by rap legend Snoop Dogg. The company finds and guides exciting cannabis businesses. Casa Verde has companies such as Surfside, Leaflink and Dutchie in its portfolio.

-CB1 Capital

CB1 specializes in CBD wellness solutions, products and therapies. Todd Harrison, touting Morgan Stanley’s experience, founded CB1 after recognizing a strong opportunity in the CBD space. CB1 has a highly connected network of researchers and advisers, including former presidential candidate Gary Johnson on its advisory board.

– Entourage Capital effect

Valued cannabis investor Matt Hawkins founded Entourage Effect Capital in 2014. The company takes its name from an effect of cannabis and CBD which refers to how hundreds of molecules interact and cooperate with each other to give the CBD its healing attributes. Entourage Effect Capital has invested in companies like Ebbu, Acres and Urban Leaf.


FocusGrowth is, you guessed it, focused on finding companies with high growth potential. Led by an impressive group of executives, FocusGrowth is able to help take businesses to the next level.

-Gron Ventures

Gron, a California-based investment fund, led an investment round for Dutchie in September 2019. Today, Dutchie is the highest-valued cannabis tech company after a $ 350 million capital raise.

-JW Asset Management

JW is named after its founder, Jason Wild. With extensive experience in financial markets, Wild began by finding high growth biotechnology companies. Today, JW Asset Management manages over $ 1 billion in assets. Due to Wild’s experience, JW Asset is able to leverage their experience and network to work with innovative companies in the cannabis and healthcare industry.

-Koach Capital

Koach Capital is a real estate investment company that helps find convenient locations to open cannabis retail stores. Koach owns properties in Michigan, Florida, Illinois and Virginia. Koach diligently reviews its potential locations, ensuring that they provide a solid investment opportunity.

-Liquid2 Ventures

San Francisco-based Liquid2 is a startup investment firm looking for companies to acquire and guide. Rather than replacing a management team, Liquid2 specializes in working with founders and management teams to help grow the business. In July, Liquid2 invested in Nabis, California’s leading cannabis distributor. Liquid2 has also invested in HERB, a very successful cannabis technology company.

-Measures 8 VP

Measure 8 VP was founded in 2016 by Boris Jordan and Justin Ort. According to Pitchbook, Measure 8 has invested in Algea Care, Grassroots and Baker.

-Méridia Capitale

Meridia Capital is an alternative investment firm specializing in private equity, real estate and venture capital. In September, Meridia Capital helped Skymint expand its presence with the acquisition of 3Fifteen Cannabis.

-Poséidon Asset Management

Founded in 2014, Poseidon has nearly eight years of experience in investing in cannabis. In 2016, Poseidon invested in PAX, which was subsequently valued at over $ 1 billion in 2019. Poseidon launched his own cannabis ETF with AdvisorShares, the AdvisorShares Poseidon Dynamic Cannabis ETF. Holdings include Scotts Miracle-Gro Company (NYSE: SMG) and Grow Generation Corp (NASDAQ: GRWG).

Thirty5 companies

Thirty5 is the second investment company on this list founded by a superstar: Kevin Durant. Durant’s jersey number has been 35 throughout his career – first in Oklahoma City, then with the Warriors and now in Brooklyn. Thirty5 has a wide range of companies in its portfolio, including Coinbase, Postmates, and OpenSea. Thirty5 was also an investor in Dutchie.

Viridian Capital Advisors

Founded in 2014 by Scott Greiper, Viridian is one of the most experienced strategic consulting firms in the United States. Viridian has invested in cannabis companies such as 365 Cannabis, Norcal Cannabis Company and Conception. To date, the Viridian team has secured funding of approximately $ 250 million.

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